One of the main questions you’ll be asking yourself when trying to decided what merchant account to use is, can I accept credit cards online? Today and into the future online sales will be more and more important, and so will the ability to accept credit cards online.
In this article I want to walk you through the best pos solutions for online business, and the pros and cons for each side.
Why would I want to accept credit cards online?
Now matter what kind of retailer you are it will be important for you to have an online presence. Even if you’re a brick and mortar store or even own a restaurant, there might be a point where you wish you had the ability for customers to order online.
For example, ordering online could streamline the checkout experience in your stores and make people for likely to come back. Or, you could allow people to order their food online so they won’t have to hold up the checkout when you get to the store. You may even find you can increase your profits substantially by offering goods both online and in person.
For those already doing business solely in the online space. It would be nonsensical to not be able to accept credit cards online. It would only decrease your business if people could only pay by cash and check.
Are there any reasons to not accept credit cards online?
Although minimal there are some drawbacks for why you might not want to accept credit cards online. When online exchanges of money we’re first starting (we’re talking a long time ago), they were a lot less secure than they are today. Meaning, since they were done less frequently, there wasn’t as much security as we currently have.
In some credit card exchanges it’s important to watch out for scammers. In the online world it’s much easier for scammers to come across credit card information and use it to purchase your goods or services. Face it, it’s a lot harder to fake cash than credit card information.
Nowadays there’s a lot of credit card protection, so there’s not much to worry about, but it’s still important to keep in mind.
The last reason is that some people are wary in general of sharing any personal information online. Obviously, this extends out to credit card information. That’s why it’s important to have a backup, where you customers can also call in orders.
I hope this has helped shed some light on the reasons you should accept credit cards online. Even though there are some drawbacks it is the way of the future, and you’d hate to get left in the dust.